Billionaire Breakdowns
One founder, one defining decision, taken apart step by step: what they saw, what they ignored and why it worked.
For first-time entrepreneurs
Learn how billionaires think.
Every month we take apart one billionaire founder's defining decision, then turn it into business ideas and step-by-step playbooks you can use this week.
- Credit & debit cards only
- Plans from ¥16,000/month
- New breakdown every month
Inside the membership
Everything a first-time founder needs to think bigger.
Not motivation for its own sake. Real decisions, real frameworks and ideas you can test, organized so you always know what to do next.
Ideas Lab
Five business ideas every month, each with the customer, the first test and what it costs to start small.
Mental Model Library
The thinking tools behind great decisions, organized by the problem you're facing today.
Playbooks & Worksheets
Templates that turn each lesson into action: pricing sheets, idea scorecards and weekly founder reviews.
Why Shin Sakae
New founders. New prosperity.
Shin Sakae (新栄) means "new prosperity" in Japanese. That's what this place is for: helping people start their first business by learning from those who built the biggest ones.
We study how billionaire founders actually decide: what they chose, what they refused and what they got wrong. Then we turn it into plain-English lessons you can act on. This is education only. There are no shortcuts and no promises, just better thinking.
Education, not hype
We teach how great founders think and decide. We never promise income, and we don't sell shortcuts.
Plain English
Every idea is explained simply enough to act on this week, even if you've never run a business.
Honest about failure
The best lessons often come from what went wrong. We cover the mistakes as carefully as the wins.
Membership
Three plans. Pick how much you unlock.
Every plan includes the member portal with new material every month. Get e-books up to ¥50,000 free, every e-book free, or go Business for every course and Japan vehicle auction data.
Monthly plansCharged in yen
- ¥16,000/ monthabout US$99.90
- All E-booksMost popular
Every e-book free, whatever its price, plus the member portal.
Choose All E-books¥64,000/ monthabout US$399.90 - Business
Every e-book and every course, plus new services and Japan vehicle auction data.
Choose Business¥96,000/ monthabout US$599.90
Every plan includes the member portal. Plans renew monthly until you cancel; cancel future renewals anytime from your account. Non-refundable once your membership is activated. See the Refund Policy.
Credit & debit cards:VisaMastercardAmexJCB
What happens after you join
Pay securely by card
Checkout accepts credit and debit cards, charged monthly in yen. Your card details go straight to the payment processor, never to us.
Your account activates instantly
Log in to the member portal, and everything in your plan is ready, including e-books and courses.
Start with this month's breakdown
Business members also receive their Japan vehicle auction data login by email.
E-books
Short books. Big ideas.
Read them in an afternoon, use them for years. Pay once by card and download instantly.
Discipline Builds Freedom
A 74-page printable workbook: one lesson, one written exercise and one real action every day for 30 days, across Mindset, Wealth, Education, Freedom and Global Vision.
PDF · 74 pages · Instant download¥3,000or US$18.99Buy e-book
Building a Business and Keeping Your Wealth
A practical 100-page guide for first-time entrepreneurs: twenty real business cases, the habits worth practising, the startup mistakes to avoid, and how to protect your first million.
PDF · 100 pages · Instant download¥1,600or US$9.99Buy e-book
Build Without Permission
A 30-day course book for complete beginners: plan, build and launch real websites, tools and online businesses with AI, even if you have never written code. 213-page fillable PDF plus an interactive web course.
PDF + web course · Instant download¥80,000or US$499.90Buy e-book
Free library
Read how great founders think.
New articles every week on mindset, strategy and business ideas. Free, no account needed.
Editor's pick · Mindset · 7 min read
Why billionaires spend more time deciding what not to do
The fastest way to waste your first year in business is to say yes to every good opportunity. Here's the filter the best founders use instead, and how to apply it with no money and no team.
Read the article →Focus isn't choosing the right thing. It's turning down the good things that would crowd it out.From the article
The "boring business" test: five questions before you start anything
Why the least exciting ideas often make the best first businesses.
How to think in decades when you still pay rent monthly
Long-term thinking for people who can't afford to wait.
Your first customer matters more than your first logo
Where to spend your first 30 days, and where not to.
Free newsletter
The Sunday Memo
A two-minute email every Sunday. No hype, no fluff.
- One billionaire ideaA decision or habit worth borrowing.
- One business ideaSomething you could test this week.
- One questionTo think about before Monday.
Coming soon
1:1 business consultations
Book a focused session on your idea, your pricing or your launch plan. Members get first access.