E-book · PDF · 518 pages
Africa Next
Why Africa could be the world's next great success story, and how to do business there
Your e-book appears in your account straight after payment. Digital products are non-refundable once downloaded. See the Refund Policy.
Free on the Business plan. On every other plan it is bought separately. Compare plans
Africa Next makes the case for Africa, the youngest continent, without hype. It explains the people, the history and Africa's place in the world economy, the engines of growth from mobile money to energy and agriculture, and the regions and markets country by country. Then it turns practical: how to enter a market, trade with Africa from Japan, choose partners, get paid, stay clean on law and corruption, and manage political, climate and debt risks.
What you get
- A 518-page fillable PDF. Type into the worksheets on screen, or print it.
- 30 chapters in five parts, each with worksheets, key takeaways and a three-question quiz.
- Four appendices, including a 30-day action workbook and an annotated further-reading list.
- Sources named in the text. Important studies, laws and reports are named with their authors and year, so you can look them up.
What the book covers
- Part 1, The Case for Africa. A continent misunderstood, the demographic dividend, history and its lessons, Africa in the world economy, the African Continental Free Trade Area, and lessons from Asia's rise.
- Part 2, The Engines of Growth. Mobile money, energy, agriculture, cities and infrastructure, natural resources, and human capital.
- Part 3, Regions and Markets. East, West, Southern, North and Central Africa, and the island economies.
- Part 4, Doing Business in Africa. Entering markets, trading with Africa, people and culture, money and payments, law and corruption risk, and the startup scene.
- Part 5, Risks and the Long View. Political and security risk, climate change, debt, Japan and Africa, the pessimist's case, and your Africa plan.
The appendices give you snapshots of twenty economies, market-entry checklists, a 30-day action workbook and further reading.
Before you buy
- This book is education, not investment, legal, tax or security advice. Use local lawyers and accountants, and check official travel advice, before you invest or travel.
- Africa is 54 countries; conditions, laws and exchange rates change quickly. Information is as of 2026.
- Examples use stated, illustrative assumptions; they are not promises of returns.
Free on the Business plan. Digital products are non-refundable once downloaded; see the Refund Policy.